Performance data are context sensitive historical data of transactions up to the present time. They transform to proprietary intelligence that is extremely valuable in understanding and predicting business trends and outcomes. Such use of intelligence in making business decision is the essence of Performance Management.

Performance management comes natural with 8thManage as validated performance data is always on tap, as described earlier; but it must be stressed that performance management is only useful if the data served is kept current and frequently updated.

For example, if one were to check the bill payment record of a customer and the system says payment is up-to-day; and the user allows a new purchase to be accepted on credit terms to find later the bill payment is not up-to-date and the client owes the company Money, the use of untimely performance data will do more harm than good. 8thManage CRM is implemented as a web-based real-time transaction processing workbench. This allows for dissemination of current performance data in real-time with latency in seconds; the users know they can trust 8thManage to make wise decisions based on reliable and current performance data.

For more information, please visit our website at www.8manage.com

（Introduction：8thManage CRM is an advanced business solution designed to take advantage of the latest web technology, and embedded best practice in business management methodology.）

The term CRM systems refer to Customer Relationship Management systems. These CRM systems are designed to help companies keep customer and client information in one easy accessible location.  The better CRM systems of software include much more then this however. They also include Sales Force Automation (SFA) and Contact Management. The combination of these elements in CRM systems will provide busy sales force managers the opportunity to stay on top of everything related to sales and make sure there are no missed opportunities that cause a loss of sales. Some CRM systems will offer more applications, include: Marketing Automation, Customer Service and etc.

For many years it was only the large corporations that could afford CRM systems. For example, they were very expensive and usually the SFA and contact management software was sold separately. In addition, these expensive CRM systems were very difficult to set up and required extensive training of sales personnel before they could successfully use the CRM systems to their advantage. These CRM systems also contained many features that most companies, particularly smaller ones would never use.

There has been a lot of work done on creating better and more affordable CRM systems in recent years. There are now CRM systems that are affordable and can be tailored to fit the specific needs of businesses of all types and sizes. These new CRM systems include all of the best elements for sales, customer service and marketing.

The newer CRM systems are much easier to set up and very little training is required to get employees ready to take full advantage of all of the features in the CRM systems. This is particularly true of the CRM systems designed by a company called WisageTech that has developed its CRM systems -8thManage CRM.

8thManage CRM software is an advanced business solution designed to take advantage of the latest web technology, and embedded best practice in business management methodology. It offers all the features you can expect in a quality CRM suite; but what you may not expect is how well these features work together with embedded workflow, prompts, reminders and alerts that make using 8thManage a simple and rewarding experience.

Major applications include:

● Sales force Automation

● Marketing Automation

● Customer Service

● Client Information & Contact Management

● Embedded BI for Client Analysis & Lead Generation

8thManage CRM has a state-of-the-art UI that is extremely easy to use; whether you wish to look at your sales forecast report, a client’s payment performance or the Return-on-Investment report of your latest marketing campaign, you are just one click away. After that, if you wish, you can leave an « assignment task » to your staff online to follow-up, or start an online chat with the « responsible person » by clicking another button.

For more information about 8thManage CRM, please visit: www.8manage.com

CRM conceptually was supposed to be a collection of processes a company uses to track and organize its contacts with its current and prospective customers.CRM software was built to automate these processes.

Using CRM software, information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.

Popular business processes associated with CRM include:

Contact management

Sales Force Automation

Marketing Campaign Automation

Service & Support Management

Beyond automation, specialty CRM vendors provide for niche solutions including:

Market Segmentation & Identification

Customer Drift Analysis

Product Sales Performance Analysis

Product Pricing Analysis and Modeling

Cross-Selling, Up-Selling, Switch-Selling Modeling

Financial forecasting and customer profitability analysis

These concepts have been around for a long time. Their revival has heralded the renewed growth of BI (Business Intelligence).Leading BI vendors include Cognos (founded in 1969),SAS (founded in 1976).Successful late comers include Hyperion BI (formerly known as Brio founded in 1984) and Business Objects (founded in 1990).

In 2007 and 2008 we saw a feeding frenzy of the big guys gobbling up the top BI companies. Oracle acquired Hyperion, SAP acquired Business Objects and IBM acquired Cognos all at premium prices.

Yet, BI applications are mere analytical tools, they are completely useless without GOOD Data; and one cannot expect good data from a disjointed ensemble of applications. These circles back to the search for « a decent CRM package”. The question should be: »Why can we not have a New CRM solution with guaranteed « good data” and built-in BI capability to help people in making decisions? »

For more information, please visit our website at www.8manage.com

In 1993, when Siebel Systems was founded, people complained there were too many CRM packages. Actually there were over 400; but Tom Siebel beat them all. By 2000, Siebel Systems revenue exceeded US$1,000,000,000 and Siebel was by far the market share leader. By 2007,out of every 100 CRM users, 41 of them used Siebel. The rise of Siebel was impressive; the proliferation of CRM was spectacular. Why the rush to embrace CRM? The reason was simple; CRM was hyped to improve sales force productivity which in turn boosted company revenue. Enterprises rushed to deploy CRM and the pursuit continues today.

Yet, in 2009 people complained they cannot find a decent CRM package. The reason is simple. The requirements have changed but the CRM packages remain the same. Many enterprises have started automating their sales processes to find they needed something more elaborate. They now look for a « Clients to Results Management” solution, a new breed of CRM whose in fluence extends far beyond sales automation. They want a CRM solution with innate intelligence to help them make business decision to win deals.

Tom Siebel would probably love to create this next generation CRM; but he is no longer at the helm. Siebel Systems was acquired by Oracle in February 2006 for $5.85B. Would Oracle design the next generation CRM? Unlikely, Oracle has acquired more CRM packages than they have developed CRM packages. The CRM market is still vibrant, whoever can provide the new CRM solution will be the hero of the day, not to mention thereward that goes with it.

For more information, please visit our website at www.8manage.com

Background

Founded in 1978, Dailywin is a Hong Kong-based watch manufacturer specializing in digital and quartz watches, and watch accessories. Dailywin has manufacturing and exporting operations in over ten countries across North American, Europe and Asia.

Critical Issue

The President found that their market demand for personalized products was rapidly increasing, and they were too slow to incorporate new client requirements into their product line. After further investigation it became clear that manual processes and poor data quality caused mistakes and rework throughout product development life cycle. In addition, the sales team needed a way to stay closely connected and effectively collaborate with the business while traveling internationally.

Solution Needed

To grow market share and improve margins they needed to shorten cycle times on their core business processes (product development, manufacturing and distribution).The Dailywin leadership wanted a single system to automate customer and sales processes and connect them with downstream manufacturing and production processes. They believed all departments require consistent information and visibility across the product development life cycle to eliminate defects rework and improve accountability. The system had to be web-based so the sales team could collaborate and track performance from anywhere around the world.

We Provided

WisageTech consulting services and 8thManage CRM software helped Dailywin achieve these goals.

Result

Integrated marketing, sales, product development processes to achieve real-time business management and shorten concept-to-delivery time for personalized product samples

Increased revenue growth over 15%

Average sales cycle decreased by 10 days

Client product and service satisfaction ratings averaged over 95%

For more information, please visit our website at www.8manage.com

At the functional level, not unlike leading business suites, 8thManage provides key features of ERP, CRM, SCM, HRMS, Project & Portfolio Management and other applications. But because all these modules are built on a common platform based on the One Design One System Principle, with a common database, and because business data from every user are « committed » through a password authenticated mechanism, full data integrity is always assured.

Further, an intra-modular mechanism called Dynamic BBS is used to keep different structures of data, namely OBS (Organization Breakdown Structure),WBS (Work Breakdown Structure) and FBS (Financial Breakdown Structure) fully linked and synchronized at all time. This means all the individual business applications work together with the same context.

With Dynamic BBS keeping business data linked and synchronized, Business Maps, Personal Dashboards and custom KPIs are then implemented on top of a combination of very rich performance data for superior user experience. With these user interface refinements, the executives, their staff and workers can enjoy sharing data with the assurance that what is shown is true and accurate, anytime and anywhere. Business people can focus on doing business with confidence.

For more crm software information, please visit our website at www.8manage.com

Background
Founded in 1978, Dailywin is a Hong Kong-based watch manufacturer specializing in digital and quartz watches, and watch accessories. Dailywin has manufacturing and exporting operations in over ten countries across North American, Europe and Asia.

Critical Issue
The President found that their market demand for personalized products was rapidly increasing, and they were too slow to incorporate new client requirements into their product line. After further investigation it became clear that manual processes and poor data quality caused mistakes and rework throughout product development life cycle. In addition, the sales team needed a way to stay closely connected and effectively collaborate with the business while traveling internationally.

Solution Needed
To grow market share and improve margins they needed to shorten cycle times on their core business processes (product development, manufacturing and distribution).The Dailywin leadership wanted a single system to automate customer and sales processes and connect them with downstream manufacturing and production processes. They believed all departments require consistent information and visibility across the product development life cycle to eliminate defects rework and improve accountability. The system had to be web-based so the sales team could collaborate and track performance from anywhere around the world.

We Provided
WisageTech consulting services and 8thManage CRM software helped Dailywin achieve these goals.

Result
Integrated marketing, sales, product development processes to achieve real-time business management and shorten concept-to-delivery time for personalized product samples
Increased revenue growth over 15%
Average sales cycle decreased by 10 days
Client product and service satisfaction ratings averaged over 95%

For more information, please visit our website at www.8manage.com